STATEMENT OF RESEARCH INTERESTS
The rapid adoption of mobile technologies sent the world into a frenzy, forcing every industry to adapt and every designer to re-think the way that humans interact with technology. Having been in the trenches of Silicon Valley for the past 6 years, the majority of startups that I see still revolve around building iPhone apps mirroring the desktop web experience, services with increasingly complex business operations, and big gaming companies cranking out formulaic hits. Innovation is left to the large public corporations which were the startups of yesteryear, and it is becoming increasingly difficult for independent designers and engineers to rise up without going corporate.
There's still only a relatively small amount of innovation being done with the interaction between hardware and software. This is where I want to dive deeper, and this is where SVA comes in. Up to this point, I have focused mainly on the software side, and scaling a company as an individual contributor. The next step for me to move forward as a designer, engineer, and entrepreneur is to bridge the gap between the physical and digital worlds. I need to understand more both about the process of building a physical product, as well as learn how to build & scale a business or company of my own making. I believe that SVA can help me to grow in these areas.
I am particularly interested in building consumer or business tools & products. The tools that I value most enable creativity, provide significant value, create a magical experience, remove complexity, and reduce "eyes-on-screen" time from the user experience. I believe that the next step for innovation will come from designers who can code, engineers with business savvy, and design-oriented entrepreneurs. Through my work and studies, I aim to constantly be sharpening each of these areas and executing on visions of increasing size & quality.
SVA's Products of Design MFA program appears to be the perfect fit to build the skills and network that I'll need to accomplish these goals. Given my industry experience and passion projects, I believe that my background and interests align well with the type of students, projects, and faculty that SVA attracts.
Enhance and gif your favorite creepers
100 Portraits of Nicolas Cage
How to get better at drawing portraits
Give it Soul
A lasercut LED typographical planter
Handmade planter boxes
How to screen print in your bath tub
Popsicle Stick Wall
What to do with 5,000 popsicle sticks
How to sell art online
How to build an Internet radio station
How to make a custom dress form
A mathematical exploration in CSS
The only reason 3D printing exists
Craft the Span
A yarn-made wall installation
As an early software engineer at Square, I focused on building products to support our e-commerce platform and merchant to buyer communication tools.
Receipts & Feedback
Catalyzed the formation of a dedicated team tasked with the transformation of Square Receipts into a revenue-generating product. Implemented the web front-end (views, business logic, and architecture) for the current SMS, web, and email receipts. Developed Receipts into a platform for future products. Led the launches for breaking out into a separate service, internationalization, automatic receipts, and Seller Feedback program.
In 2014, Square sent 147 million digital receipts; in the first six months of 2015, Square sent 105 million digital receipts. These receipts resulted in over 1.5 million monthly feedback communications sent by buyers to sellers through digital receipts.
As a member of the original implementation team, I built the core interactions of the e-commerce platform and the interactive landing page to our designers’ specs.
Square Market is one of the main revenue drivers for Square's business. I saw the product grow from our original hackathon project, all the way to production. As well as building the product, I was on the ground with our users, learning more about their needs for growing their business & supporting their products.
Square Gift Cards
Built an Ember app for Square's Gift Card unboxing flow, a complex 3D web CSS animation, using Ember as a finite state machine to navigate through the various steps of the animation, for receiving a gift card through Square Wallet.
RECENT CLIENT WORK
I specialize in helping small startups build new products, drawing from the industry experience I gained during my time at Square. Typically, I sit between design and back-end engineering to build beautiful, interactive experiences.
EXHIBITIONS, TALKS, & PUBLICATIONS
Square Maker's Market, "Craft the Span" wall installation, 2012
Square Maker's Market, "Chairs" exhibitor, 2012
The Storefront, "Popsicle Wall" wall installation, 2013
Square Market's Market, "Give it Soul" wall installation, 2013
Square Maker's Market, "Plant Feet" exhibitor, 2013
Index/Fist Zine, "Susita" published illustration & poem, 2014
Room & Makers, "100 Portraits of Nicolas Cage", solo gallery show, 2014
Cafe la Vie, oil paintings solo show, 2014
Grace Hopper Conference, "Consistency in a Fragmented World: Strategies for Building Across Web, iOS, and Android, and More", speaker, 2014
Square, watercolor paintings solo show, 2015
Li & Fung, Executive Immersion Workshop, lead prototyper, 2015
30 Weeks, "Q&A on Building Design & Engineering Teams at Startups", speaker, 2015